Challenge and Role

Stephanie Loy needed a brand identity as warm, personal, and detail-loving as her actual interior work — far from the cool minimalism the industry tends to default to.

My Role
Logo design and illustration. I developed a custom wordmark together with a small cast of playful characters that bring her brand to life — including a curious figure peering through a magnifying glass, a quiet nod to Stephanie's obsession with the details others overlook.

Logodesign

Illustration

Stephanie Loy needed a brand identity as warm, personal, and detail-loving as her actual interior work 
far from the cool minimalism the industry tends to default to.

My Role
Logo design and illustration. I developed a custom wordmark together with a small cast of playful characters that bring her brand to life — including a curious figure peering through a magnifying glass, a quiet nod to Stephanie's obsession with the details others overlook.

Logodesign

Illustration