Like Gian blends healthy baking, conscious living, and a quirky sense of date humor into a brand that never takes itself too seriously. At the heart of it all is an illustrated version of Gian himself — turning the whole identity into a playful character universe instead of just another food brand.

With the launch of his own date powder and the baking book Bake & Date, a whole new world of illustrations came to life — populated by dancing, flirting, partying, and just-vibing dates. The characters are intentionally a little wonky, chaotic, and goofy, giving the brand its slightly unhinged but utterly lovable energy — personal, funny, and instantly recognizable.