TIME PERIOD
Summer 2023
CLIENT
Audi × FC Bayern Frauen
ROLE
Illustration
Campaign Visuals
Visual Storytelling
"Werde #12teFrau" is a campaign by Audi and FC Bayern Frauen to increase the visibility of women’s football and strengthen fan culture around the team. The campaign combined sport, culture and illustration through limited edition visuals and merchandise created with female illustrators from Munich’s creative scene.
My Role
As one of the selected Munich based illustrators, I developed illustration assets and visual storytelling elements for the campaign communication. I created expressive visuals inspired by fan culture, movement and empowerment, supporting the campaign across digital and physical touchpoints. The illustrations were designed to feel bold, emotional and approachable, strengthening the connection between community, identity and women's football.
