Modular Characters

Overview and Challenge

coliquio, a leading medical network for physicians, needed a cohesive and scalable illustration library to enhance communication across its digital platforms. The challenge was to develop a flexible, modular system that could visually represent diverse medical scenarios, characters, and concepts - designed to be inclusive by avoiding any depiction of race or ethnicity.

My Role

I developed a flexible illustration library of "blue people" — neutral, abstracted characters and scenes that can be freely recombined, ensuring visual consistency, inclusivity, and a friendly yet professional tone across all touchpoints.

Modular Characters