LikeCookie
Branding / Illustration

TIME PERIOD
2024/2025

CLIENT
LikeCookie
Go Veggi

CONTEXT
Freelance Work

ROLE
Branding
Illustration

Overview & Challenge

LikeCookie needed a holistic brand identity for a sustainable vegan dog food brand that reflects its eco-conscious values in every detail. The challenge was to create a playful and emotionally engaging visual world that communicates sustainability in a fresh, modern, and approachable way — standing apart from the conventional pet food market..

My Role

I developed the complete brand identity for LikeCookie, including llustrations, packaging design, UI design and tone of voice. I created a cohesive visual system that translates the brand’s sustainable philosophy into a distinctive and recognizable experience across both digital and physical touchpoints.

DDDD

Branding - Logo

The LikeCookie logo was designed to reflect the brand’s playful, handmade and human-
centered character. At the core of the identity is “Cookie” — a friendly illustrated dog character
used as both mascot and storytelling element across the brand.

The intentionally imperfect, hand-drawn aesthetic communicates authenticity, warmth and sustainability.
Instead of creating a polished corporate identity, the goal was to build a visual language
that feels approachable, emotional and crafted by humans.