Stile Strano
Stile Italiano

TIME PERIOD
2016-2020

CONTEXT
With this project i follow
my very own textile dreams.

CLIENT
Strano

ROLE
Branding
Illustraton

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Overview
& Challenge

For STRANO, a contemporary textile label I co-founded, we blend modern holiday illustrations with historic Sardinian "A Pibiones" hand-weaving. The challenge was to bridge the gap between centuries-old craftsmanship and modern design, making this traditional heritage accessible to a new generation.

My Role

I created the entire visual ecosystem for the project, translating our travel diary stories into a cohesive brand experience. I designed the corporate identity, the website, and print materials like postcards and hangtags, while also developing the modern illustrations and final cushion designs.

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Logodesign

To capture the soul of STRANO, I designed a hand-drawn logo that balances traditional heritage with modern wit. The centerpiece is a playful illustration of the iconic Italian hand gesture, paired with handmade typography to emphasize the brand's artisanal character.