UX / UI Design
Illustration
Branding
05/20 - 09/20
Plants are trendy and green homes become the antitheisis to living in a fast-paced city. But... its one thing to buy plants, keeping them alive and healthy is yet another chapter!
This is where Wiggle EXPERT comes into play. The app connects plant lovers with experts to gain advice on how to keep their babies flushing green and healthy.
With a wide range of functionalities from expert chat plant identification and lots of fun facts, the days of hanging leaves are counted...
The human-centered design process was the backbone of my work on Wiggle Expert, it mainly consists of these 4 phases:
DISCOVER - UNDERSTAND - CREATE - IMPLEMENT
It’s an iterative process, that focusses on the people you’re designing for, in order to understand their needs. During this process I’ve built prototypes to progressively validate my concept and to challenge my assumptions by testing them with users, to finally turn these learnings into viable customer experiences.
Plant lovers need to know how to treat their babies the best way. They need to know what plant it is, how it grows and how to cure it if it is sick.
Researching these information can be very time consuming and often frustrating. The information either cannot be found or the answer does only partially suit the question. To avoid these problems we need a way to discuss these matters live with a plant expert.
Competitor Analysis
To get a good feel for the market I researched competitor apps by doing a SWOT analysis identifiying strenghts, weaknesses, opportunities and threats.
User Research
Through user interviews and surveys I wanted to find out more about my peergroup’s daily routines regarding plant care, their needs and goals and biggest frustrations - the context they would use a plant expert app and for which possible tasks they would use it for.
Affinity Mapping
Consolidating the findings in an affinity map, I learned that the main interest was in a tool for
identifying and organizing plants to get an overview of tasks like watering, care instructions and
the most important plant issues.
User Personas
My research resulted in three main personas:
Bastian, the pragmatic, wants to know all the tips and tricks to become a plant pro, but does not want to it to be too much effort. Sabine, the pleasure seeker, loves to show her good taste and skills in interior matters and wants to learn about the latest plant trends. Miri, the plant mama, to her plants are friends, she loves nature, that is why she wants her home to be a properus oasis.
Next, I created user journey maps to ensure that my personas could meet their needs. By creating user flows, I defined their main tasks and objectives and thought about first opportunities of my app.
Based on what I had learned, I created a sitemap and some first rough sketches of the app. After an intensive phase of ideation and further sketches, I created a mid-fi prototype that the users could test. This was followed by a second iteration of wireframes based on the findings from the tests.
I have conducted 6 moderated, but remote usability tests over the course of three days. The average completion time for a test was around 20 minutes. Users had to fullfill 4 different tasks.
Goal
The goal was to understand the efficiency, learnability and satisfaction of the app for first time users. I wanted to investigate if users understand the onboarding process and the core features of the app.
Test Objectives
Onboarding process
Diagnose a plant issue
Get advice by an expert
Add and organize plants
Affinity Mapping
Errors
Positive Quotes
Negative Quotes
Observations
Test Report
After creating an affinity map to tease out patterns of behaviour and sentiment across the participants I organized my observations into a rainbow sheet. The purpose of this sheet was to classify these observations and errors in a visually organized fashion. Analysing my results I came up with possible solutions and changes to improve the next iteration of my project prototype. I prioritized the top 5 errors reported these finding and possible solutions in a usability test report.
Branding and Core Values
Wiggle expert’s mission is to make plant care as simple and fun as it can get.
We are friendly, approachable and authentic and always with agood sense of humour. Everything we do, from product design to communications should reflect these values.We are problem solvers and come up with great ideas for all plant people, the plant experts as well as the plant rookie. We look at plants as friends, who have a lively personality of their own.
Refining the Design
After another iteration round I polished the designs and created a high-fidelity prototype, which I tested and adapted in a final feedback loop. Based on that feedback I created a first draft of the Wiggle Expert Design system.
UX / UI Design
Illustration
Branding
05/20 - 09/20
Plants are trendy and green homes become the antitheisis to living in a fast-paced city. But... its one thing to buy plants, keeping them alive and healthy is yet another chapter!
This is where Wiggle EXPERT comes into play. The app connects plant lovers with experts to gain advice on how to keep their babies flushing green and healthy.
With a wide range of functionalities from expert chat plant identification and lots of fun facts, the days of hanging leaves are counted...
The human-centered design process was the backbone of my work on Wiggle Expert, it mainly consists of these 4 phases:
DISCOVER - UNDERSTAND - CREATE - IMPLEMENT
It’s an iterative process, that focusses on the people you’re designing for, in order to understand their needs. During this process I’ve built prototypes to progressively validate my concept and to challenge my assumptions by testing them with users, to finally turn these learnings into viable customer experiences.
Plant lovers need to know how to treat their babies the best way. They need to know what plant it is, how it grows and how to cure it if it is sick.
Researching these information can be very time consuming and often frustrating. The information either cannot be found or the answer does only partially suit the question. To avoid these problems we need a way to discuss these matters live with a plant expert.
Competitor Analysis
To get a good feel for the market I researched competitor apps by doing a SWOT analysis identifiying strenghts, weaknesses, opportunities and threats.
User Research
Through user interviews and surveys I wanted to find out more about my peergroup’s daily routines regarding plant care, their needs and goals and biggest frustrations - the context they would use a plant expert app and for which possible tasks they would use it for.
Affinity Mapping
Consolidating the findings in an affinity map, I learned that the main interest was in a tool for
identifying and organizing plants to get an overview of tasks like watering, care instructions and
the most important plant issues.
User Personas
My research resulted in three main personas:
Bastian, the pragmatic, wants to know all the tips and tricks to become a plant pro, but does not want to it to be too much effort. Sabine, the pleasure seeker, loves to show her good taste and skills in interior matters and wants to learn about the latest plant trends. Miri, the plant mama, to her plants are friends, she loves nature, that is why she wants her home to be a properus oasis.
Next, I created user journey maps to ensure that my personas could meet their needs. By creating user flows, I defined their main tasks and objectives and thought about first opportunities of my app.
Based on what I had learned, I created a sitemap and some first rough sketches of the app. After an intensive phase of ideation and further sketches, I created a mid-fi prototype that the users could test. This was followed by a second iteration of wireframes based on the findings from the tests.
I have conducted 6 moderated, but remote usability tests over the course of three days. The average completion time for a test was around 20 minutes. Users had to fullfill 4 different tasks.
Goal
The goal was to understand the efficiency, learnability and satisfaction of the app for first time users. I wanted to investigate if users understand the onboarding process and the core features of the app.
Test Objectives
Onboarding process
Diagnose a plant issue
Get advice by an expert
Add and organize plants
Affinity Mapping
Errors
Positive Quotes
Negative Quotes
Observations
Test Report
After creating an affinity map to tease out patterns of behaviour and sentiment across the participants I organized my observations into a rainbow sheet. The purpose of this sheet was to classify these observations and errors in a visually organized fashion. Analysing my results I came up with possible solutions and changes to improve the next iteration of my project prototype. I prioritized the top 5 errors reported these finding and possible solutions in a usability test report.
Branding and Core Values
Wiggle expert’s mission is to make plant care as simple and fun as it can get.
We are friendly, approachable and authentic and always with agood sense of humour. Everything we do, from product design to communications should reflect these values.We are problem solvers and come up with great ideas for all plant people, the plant experts as well as the plant rookie. We look at plants as friends, who have a lively personality of their own.
Refining the Design
After another iteration round I polished the designs and created a high-fidelity prototype, which I tested and adapted in a final feedback loop. Based on that feedback I created a first draft of the Wiggle Expert Design system.